Photo: Myriam Siftar, President, MTM Linguasoft and her team

Translation affects every aspect of our lives in business and personally and literally makes the world go round. Every letter and phrase needs to be converted precisely to perfectly match not only the language but also the culture.

In The book, Found in Translation: How Language Shapes Our Lives and Transforms the World, authors Nataly Kelly and Jost Zetzsche write of translation errors that are not only costly but also dangerous. HSBC was forced to launch a $10 million rebranding campaign to repair the mistranslated slogan, “Assume Nothing,” which was translated to “Do Nothing” in various countries.

WTCGP trade specialists counsel client companies to connect with a professional translation service company before entering a new market. Read More