Do you know her? Steve Harvey recently announced her as the winner of something. Oh no, that was someone else. But everyone knows who she is. She may be in the form of a text, email, phone message, or even snail mail and in the end she’s the same thing – wrong! Once she hits send, the killing begins. No relationship is safe. She has destroyed business deals, personal relationships and caused world wars!

She’s a deadly chick and always the first excuse.

“It was Miss Communication,” we’ve heard the business person nervously saying as he/she tries to re-build the watered down brand. “What we really meant to say is…”   Spin doctors are usually called in to dig through the carnage but by that time the damage is done. Miss Communication could be the nail in your marketing coffin depending on how long she was allowed to wreak havoc.

No organization can afford Miss Communication. She is the femme fatale of public relations and is often the result of just not taking the time to craft a clear, concise and strategic message. Your message needs to be on point. But hey, it happens to all of us. I’ve spent a minute with Miss Communication and she was no fun. So, if she ends up in your email one day, don’t keep her alive. You’ll know its her immediately because she’s usually with her best friend – Miss Take.