Emily Bittenbender: Building Opportunities for Women

Emily Bittenbender

As appeared in IinBUSINESS | WINTER 2020 Magazine
by Graziella DiNuzzo

The Virginia Slims cigarette slogan, “You’ve come a long way baby,” appeared across magazines and billboards in the 1970’s, at the same time when members of the National
Organization for Women (NOW) was standing up for the Equal Rights Amendment in the US senate.

While the 70’s feminist revolution was mounting, and women were increasingly entering the workforce as secretaries, teachers, bookkeepers, waitresses and nurses, many women like Emily Bittenbender’s mom and grandmother were maintaining their traditional “work” roles inside the home. Men’s traditional work roles included truck drivers, production workers, carpenters and farmers. “I was raised in a matriarchal house where domestic life ruled,” recalls
Bittenbender. “I remember mom giving me a step stool so I could help
in the kitchen.”

Bittenbender likes to drive trucks and her all-terrain vehicle. As a child, she wanted to play outside on her family’s 400-acre farm outside of Huntington Mills, Pennsylvania. “Boys were always treated better than girls.”

“I am grateful to my grandfather who owned an architect firm and used to take me with him to job sites. I loved it.”

Fashion was Bittenbender’s first career goal. She attended the Moore College of Art as a fashion design major and was told, “I didn’t have the talent or skill to be in fashion, so I moved on and enrolled in the commercial interior design department.”

Bittenbender’s decision to pursue commercial design paid off when she was hired to lead a team in the design and construction of the National Constitution Center in January 2000.
Three years later in 2003, Bittenbender liquidated all of her assets and started Bittenbender Construction, LLP, the first 100% female-owned and operated general contracting construction firm in the region, and today, the largest. She partnered with Angela McCaffery, business partner and Chief Operating Officer. Bittenbender Construction is certified by (WBENC) the Women’s Business Enterprise National Council and the (PAUCP) Pennsylvania
Unified Certification Program. Angela McCaffery, joined Emily as Chief Operating Officer.
“I did it on my own, no husband or dad.”

Bittenbender Construction provides construction management and general contracting services for corporate, greenspace, institutional, medical, museums and attractions, retail and science and technology. “I needed to start my own company because I didn’t feel comfortable working in other people’s cultures. I wanted a more team-managed focus …an entrepreneurial approach to client’s projects with no egos or a lot of rules. “

The company’s open-air offices with beautiful views of the Delaware River reflect Bittenbender’s flexible management style and respect for her team as equals. It wasn’t surprising that I couldn’t find her bio on her website.

Considered one of the most diverse companies in our region, Bittenbender has made diversity, inclusion and equality her mission – with a workforce consisting of sixty-percent women professionals and 16% minorities.

And Bittenbender loves millennials.

“Millennials are open-minded and uninhibited. They don’t see color or gender and base people on their actions. They are awesome.”

Some noteworthy Bittenbender projects include Franklin Park, Sister Cities Park and the newly renovated Love Park “I love working on projects that have purpose and meaning and
immediate community impact. I was sitting at a restaurant and a woman approached me to say thank you for building Sister Cities Park because now she has somewhere in center city to take her daughter to play.”

In 2005 architect Jewel Johnson found herself on the same project as Emily Bittenbender, they soon developed a friendship.

“If you would have told me that in 2011 I would find myself occupying a space at Bittenbender Construction so I could literally learn firsthand how to incorporate construction management into my architect business, I would have said you were crazy,” explains Johnson. “Emily opened her heart, gave me a desk in her office and introduced me to her banker, accountant, attorney, sub-contractors and ultimately her clients.”

“It’s important for me to be a mentor for women and minorities,“ says
Bittenbender. “It’s hard to succeed as a start-up and even more difficult
for an African-American woman.”

Johnson explains how at a Construction Industry event award ceremony event where Bittenbender was being honored, out of 200 guests, there were only 5 minorities – and all 5 were Emily’s guests.

“I can never repay Emily for all the help she has given me,” says Johnson who runs Antoine Johnson, LLC. “Women need to help women,” Bittenbender says twice.

“We have a lot of cool women in this city- ” and that most certainly includes Emily Bittenbender. •

Philadelphia’s Bassetts Ice Cream, Growing Globally and Now Available in Taiwan

By Graziella DiNuzzo

Taiwan has now joined the growing list of countries who have fallen in love with Philly’s own Bassetts Ice Cream. “One of their top executives had tasted Bassetts Ice Cream while traveling and had been trying to get it ever since,” says Michael Strange, President, Bassetts Ice Cream, referring to an executive at Hi-Lai Foods, the parent company of Harbour Buffet Restaurants.

Harbour Buffet Restaurant, Taiwan’s all-you-can-eat restaurant chain will now include Bassetts Ice Cream on their menu at seven locations starting January 2020. Strange explains that Bassetts has been pursuing Hi Lai foods since 2011, “thanks in a large part to Pennsylvania’s Authorized Trade Representative in Taiwan, Irene Tsai, we were able to navigate our way through it all finally and find a way to get our ice cream to Taiwan.”

Quoted in a recent article in Taiwan’s Savor LifeStyle Magazine, Tsai says, “The Commonwealth of Pennsylvania is the US state with the most representatives in the world, and has established their presence in Taipei for 15 years. I have had the good fortune of having tasted Bassetts every time I go back to Pennsylvania for meetings.”

Left to Right: Irene Tsai, Zemin Liu, Hi Lai Chief Brand Officer and Harbour Buffet Restaurant Chef

Zemin Liu, Hi-Lai’s Chief Brand Officer tells Savor Life Magazine, “Considering the needs of the Taiwanese consumers, we will introduce 12 flavors including Peanut Butter Swirl, Cookies and Cream and Pomegranate Blueberry.”

Roning Wu, Director of Marketing, Hai-Lai Foods, speaks at news conference in Taiwan

At a press conference, Roning Wu, Director of Marketing for Hai-Lai Foods was pleased that the Taiwanese will be getting the “exact same product as in the US,” since the brand is so “wildly popular in the States and Korea.”

Tubs of Bassetts Ice Cream at Harbour Buffet Restaurant in Taiwan

History of Bassetts Ice Cream in Philadelphia

In 1861, using a mule-turned churn on his farm in Salem New Jersey, Lewis Dubois Bassett invented what would become America’s oldest ice cream – Bassetts.

By 1885, Bassetts Ice Cream was sold at fifth and Market Street in Philadelphia and by 1892 moved to its current location inside Reading Terminal. Ice Cream production was also moved into the basement of the Reading Terminal location.

“I am certain that my great, great grandfather would be both amazed and proud that Bassetts Ice Cream is now available on the opposite side of the world,” said Strange.

Exporting Ice Cream takes some strategic logistics planning. “When we were first approached by them we needed to make sure that our product would be handled correctly and that we wouldn’t be limiting our brand’s potential growth within the market. About four years ago, we were very close to agreeing on a sale, but could not quite get to the final step. Since then Hi-Lai’s distributor for meats, Mayfull Foods Corporation, added a huge, brand new storage freezer that would make for the perfect environment for our ice cream and the capabilities of delivering to a broad array of clients all while maintaining the cold temperatures needed to maintain the quality of our ice cream door to door. All of that being said, what kept the conversations alive was the superior taste and quality of Bassetts Ice Cream.

One of the reasons for our success in Asia is that our ice cream is less sweet than many of our competitors,” says Brian Bebee, Vice President, Sales and Marketing, Bassetts. “From our experience it seems it’s something the Asian palate prefers.“

Bassetts manufuctures its Ice cream in Pennsylvania using the highest quality ingredients including fresh butter, non-fat milk, and fresh and dried fruits.

Tourists and Philly-area locals traditionally line-up at Bassetts’ only brick and mortar store at Reading Terminal on North 12th Street in Philadelphia. President Barack Obama is said to have enjoyed a cone.

With the help of the World Trade Center of Greater Philadelphia (WTCGP) international trade specialist, Dale Foote, and the Commonwealth of Pennsylvania Office of International Business Development, Bassetts began exporting to China in 2008 and on June 7, 2017, opened its first store in South Korea.

Today, consumers in South Korea can get their scoop at one of over 31 Bassetts stores, called Bassetts Ice Cream Café. The cafes also serve sandwiches, beverages, coffee and ice cream cakes.

Bassetts Ice Cream is planning to export to additional countries “we are in the early stages of conversations with prospects in Malaysia, Chile, Bermuda and the Middle East,” says Strange.

It may not be long before everyone around the world gets a taste of America’s oldest ice cream.