Category Archives: international business

South Korea “LOVES” Philly’s Bassetts Ice Cream – 31 stores and counting!

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Steven Yoon and Michael Strange-600

From Left to Right: Steven Yoon, Principal and Chief Marketing Officer, Bassetts Korea Co., Ltd. with Michael Strange, President, Bassetts Ice Cream in South Korea store

“I am certain that my great, great-grandfather would be both amazed and proud that Bassetts Ice Cream is now available on the opposite side of the world,” said Michael Strange, President of Bassetts Ice Cream.

In 1861, using a mule-turned churn on his farm in Salem New Jersey, Lewis Dubois Bassett invented what would become America’s oldest ice cream – Bassetts. And it’s safe to say that Mr. Bassett was not thinking of selling his ice cream to South Korea or anywhere outside of Philadelphia, Pennsylvania,  at that time. Read More 

Bottom Line: Professional Translation Is A Necessity for Global Companies

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image-mtmls-meetingPhoto: Myriam Siftar, President, MTM Linguasoft and her team

 

Translation affects every aspect of our lives in business and personally and literally makes the world go round. Every letter and phrase needs to be converted precisely to perfectly match not only the language but also the culture.

In The book, Found in Translation: How Language Shapes Our Lives and Transforms the World, authors Nataly Kelly and Jost Zetzsche write of translation errors that are not only costly but also dangerous. HSBC was forced to launch a $10 million rebranding campaign to repair the mistranslated slogan, “Assume Nothing,” which was translated to “Do Nothing” in various countries.

WTCGP trade specialists counsel client companies to connect with a professional translation service company before entering a new market. Read More